Overall Index 41.0 Not MAGA

Companies

19.9 NOT

Amer Sports

Amer Sports is a global group of sports and outdoor brands, including Arc'teryx, Salomon, and Wilson, specializing in technical apparel, footwear, and equipment. Founded in 1950 and headquartered in Helsinki, Finland, the company operates a brand-direct business model across international markets.

Website https://www.amersports.com/

Updated Apr 08, 2026

Jump to Key Evidence

Tags
Athletic Footwear Retailer (26.7)Apparel (29.3)Outdoor Retailer (29.4)Europe (30.6)Sporting Goods Retail (30.7)Sporting Goods (35.5)Global (44.9)Parent Company (46.8)Retail (50.2)

Brands & Subsidiaries

Known brands and subsidiary aliases associated with this profile.

  • Arc'teryx
  • Arc'teryx Equipment Inc.
  • Armada
  • Ashland Manufacturing Company
  • ATEC
  • Atomic
  • Dead Bird
  • DeMarini
  • ENVE
  • EvoShield
  • Louisville Slugger
  • Mavic
  • Peak Performance
  • Precor
  • Rock Solid
  • Salomon
  • Salomon SAS
  • Suunto
Show all brands & subsidiaries (22)
  • Thomas E. Wilson Company
  • Wilson
  • Wilson Sporting Goods
  • Wilson-Western Sporting Goods

Related Profiles

Key Evidence

Representative records from the current filtered evidence set.

Strongest Signal

Policy Action

Feb 09, 2017

Not MAGA
8 Weight Impact on the score.
95% Confidence How strong and reliable the sourcing appears.

Withdrawal from Outdoor Retailer in Protest of Trump Administration Policy

In 2017, Arc'teryx joined Patagonia in boycotting the Outdoor Retailer trade show in Utah. The move was a direct protest against Utah Governor Gary Herbert's request to the Trump Administration to rescind the Bears Ears National Monument d…

Included in the current evidence ledger below. View full entry

Latest Development

Affiliation

Mar 05, 2026

Not MAGA
5 Weight Impact on the score.
90% Confidence How strong and reliable the sourcing appears.

Membership in the Outdoor Industry Association (OIA)

Salomon is an active member of the Outdoor Industry Association (OIA) , which has consistently lobbied against Trump-era tariffs and environmental rollbacks.

Included on page 1 of the current evidence ledger. Open full entry (page 1)

Strongest Pro-MAGA

Affiliation

Mar 11, 2021

Pro-MAGA
5 Weight Impact on the score.
90% Confidence How strong and reliable the sourcing appears.

Partnership with Volition America for Patriotic Product Line

Wilson Sporting Goods partnered with Volition America to launch a line of patriotic-themed tennis and golf gear. Volition America is a brand that aligns with 'Folds of Honor' and promotes a 'pro-America' lifestyle, often associated with co…

Included in the current evidence ledger below. View full entry

Strongest Not MAGA

Associations & Advocacy

Dec 21, 2021

Not MAGA
7 Weight Impact on the score.
95% Confidence How strong and reliable the sourcing appears.

Partnership with Protect Our Winters (POW)

Salomon North America entered a formal partnership with Protect Our Winters (POW) , a leading climate advocacy group that actively lobbies against the environmental policies of the Trump administration and supports climate-focused legislat…

Included on page 1 of the current evidence ledger. Open full entry (page 1)

Evidence Distribution

Active and disputed public evidence by direction and time.

Pro-MAGA
2 (8%)
Neutral
7 (28%)
Not MAGA
16 (64%)

Evidence Over Time

Chronological view of the current filtered evidence set.

Evidence & Sources

Showing 25 matched evidence items. Page 2 of 2. This is the full source-review ledger for the current filtered set.

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Policy Action

May 01, 2021

Not MAGA
4 Weight Impact on the score.
85% Confidence How strong and reliable the sourcing appears.

Climate Neutral and Circularity Initiatives

The brand's 'ReBird' program and commitment to net-zero emissions by 2050 align with the Paris Agreement goals, which the Trump administration famously withdrew from.

Notes: Corporate climate goals are a standard indicator of alignment with globalist/liberal policy frameworks.

Agent rationale

Adherence to international climate frameworks rejected by the MAGA movement indicates a policy misalignment with MAGA.

Sources

  1. Arc'teryx Blog (Sep 27, 2022)

Affiliation

Mar 11, 2021

Pro-MAGA
5 Weight Impact on the score.
90% Confidence How strong and reliable the sourcing appears.

Partnership with Volition America for Patriotic Product Line

Wilson Sporting Goods partnered with Volition America to launch a line of patriotic-themed tennis and golf gear. Volition America is a brand that aligns with 'Folds of Honor' and promotes a 'pro-America' lifestyle, often associated with conservative-leaning consumer bases.

Notes: The collaboration features prominent 'stars and stripes' motifs and supports military families.

Agent rationale

While supporting veterans is non-partisan, the branding and marketing of Volition America specifically target the 'patriotic' consumer segment that overlaps significantly with MAGA cultural identifiers.

Sources

  1. National Sporting Goods Association (Mar 11, 2021)

Leadership alignment

Jan 01, 2021

Neutral
2 Weight Impact on the score.
85% Confidence How strong and reliable the sourcing appears.

CEO Stuart Haselden's Corporate Background

CEO Stuart Haselden joined Arc'teryx from Lululemon. His leadership has focused on global retail expansion and ESG integration, maintaining the brand's progressive corporate culture without making overt partisan endorsements.

Notes: Haselden's tenure has seen a continuation of the brand's sustainability-first approach.

Agent rationale

Leadership maintains a standard 'progressive corporate' stance which is generally non-MAGA but lacks specific partisan firebrand activity.

Sources

  1. Wikipedia

Public Statement

Jun 15, 2020

Not MAGA
4 Weight Impact on the score.
85% Confidence How strong and reliable the sourcing appears.

Advocacy for Public Lands Protection

Salomon has publicly advocated for the protection of US Public Lands, frequently opposing federal efforts to open these lands for resource extraction (oil/gas), a key policy of the MAGA administration.

Notes: Often communicated through social media and outdoor industry coalitions.

Agent rationale

Public lands protection is a core 'Green' issue that typically pits outdoor brands against MAGA-aligned deregulation and extraction policies.

Sources

  1. LinkedIn / Salomon (Jan 01, 2024)

Policy Action

Feb 09, 2017

Not MAGA
8 Weight Impact on the score.
95% Confidence How strong and reliable the sourcing appears.

Withdrawal from Outdoor Retailer in Protest of Trump Administration Policy

In 2017, Arc'teryx joined Patagonia in boycotting the Outdoor Retailer trade show in Utah. The move was a direct protest against Utah Governor Gary Herbert's request to the Trump Administration to rescind the Bears Ears National Monument designation.

Notes: This was a high-profile industry-wide pushback against early Trump-era land use policies.

Agent rationale

Direct opposition to a specific Trump administration policy goal (reducing national monuments) carries high weight as a clear anti-MAGA alignment signal.

Sources

  1. Alpinist (Feb 10, 2017)
  2. The Inertia (Feb 09, 2017)
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