While the franchise promotes progressive social causes, individual members of the ownership group, including Tony Ressler, have a history of bipartisan donations. Ressler has donated to both Democratic and Republican candidates over the decades, though his recent public-facing actions lean toward social liberalism.
Notes: FEC records show contributions to various PACs and candidates on both sides.
Agent rationale
The financial data is mixed. While the team's actions are anti-MAGA in signal, the owner's personal financial history is more typical of a billionaire hedge fund manager maintaining access to both parties.
The Atlanta Hawks maintain an official Diversity & Inclusion platform that explicitly lists 'Voter Access' and 'Economic Empowerment' as core organizational pillars. The team frames these as essential to their identity as a 'valued community asset' in Atlanta.
Notes: The team employs a Chief Diversity, Equity & Inclusion Officer.
Agent rationale
The explicit institutionalization of DEI and 'Voter Access' as corporate pillars aligns with progressive/liberal social priorities and stands in opposition to the MAGA movement's frequent criticism of DEI and restrictive voting law preferences.
The Hawks partnered with the Estate of Dr. Martin Luther King Jr. to create special 'MLK' jerseys. Proceeds from the sales were directed toward programs supporting economic empowerment for communities of color in Atlanta.
Notes: The jerseys featured 'MLK' prominently on the chest.
Agent rationale
This partnership reinforces the team's alignment with Civil Rights legacies and progressive social justice branding, which often contrasts with MAGA's 'anti-woke' cultural positioning.
Co-owner Jami Gertz has publicly defended the team's right and responsibility to speak out on political and social issues, specifically regarding the 2020 election and racial justice, stating that the team cannot remain silent on matters affecting its community.
Notes: Gertz often represents the team at the NBA Draft Lottery.
Agent rationale
Gertz's stance supports the 'activist athlete/owner' model which is a point of contention for the MAGA movement, which generally advocates for sports to remain 'apolitical.'
In June 2020, the Atlanta Hawks partnered with Fulton County to transform State Farm Arena into Georgia's largest-ever voting precinct for the general election. This move was specifically designed to facilitate high-volume voting during the COVID-19 pandemic and was widely seen as a counter-measure to concerns regarding voter suppression in Georgia.
Notes: This was the first such partnership in the NBA and served as a model for other franchises.
Agent rationale
This action directly facilitated high-turnout voting in a key swing state (Georgia) during the 2020 election, an initiative often at odds with MAGA-aligned narratives regarding election security and 'ballot harvesting.'
The Hawks maintained a close working relationship with former Atlanta Mayor Keisha Lance Bottoms, a prominent Democrat and vocal critic of Donald Trump, on various community and voting initiatives.
Notes: Bottoms was a frequent guest at Hawks events and community court unveilings.
Agent rationale
Aligning closely with a high-profile Democratic critic of the MAGA movement on policy-adjacent community projects signals a clear political preference in the local Atlanta context.