Known brands and subsidiary aliases associated with this profile.
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Strongest Signal
The 1792 Exchange, a conservative organization that evaluates companies based on their perceived 'wokeness' and opposition to conservative values, has rated Bath & Body Works as 'High Risk.' The rating is based on the company's DEI policie…
Latest Development
During the 2024 election cycle, the Bath & Body Works, Inc. PAC (BBWI PAC) distributed funds to both Democratic and Republican candidates. According to OpenSecrets, the PAC's contributions were split approximately 53% to Democrats and 47%…
Strongest Pro-MAGA
In previous cycles, the company's PAC has donated to the Republican State Leadership Committee (RSLC) . The RSLC is dedicated to electing Republicans to state-level offices, many of whom support the MAGA platform at the local level.
Strongest Not MAGA
Bath & Body Works maintains robust Diversity, Equity, and Inclusion (DEI) programs and Environmental, Social, and Governance (ESG) reporting. The company has set specific goals for 'underrepresented' leadership representation and climate a…
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During the 2024 election cycle, the Bath & Body Works, Inc. PAC (BBWI PAC) distributed funds to both Democratic and Republican candidates. According to OpenSecrets, the PAC's contributions were split approximately 53% to Democrats and 47% to Republicans, indicating a balanced corporate hedging strategy rather than a MAGA-specific alignment.
Notes: Data reflects the full 2024 cycle totals.
The nearly even split in PAC spending is a classic indicator of corporate neutrality and 'access' lobbying rather than ideological alignment with the MAGA movement.
Bath & Body Works Inc PAC: $112,500 to Democrats, $98,000 to Republicans.
Bath & Body Works maintains robust Diversity, Equity, and Inclusion (DEI) programs and Environmental, Social, and Governance (ESG) reporting. The company has set specific goals for 'underrepresented' leadership representation and climate action, which are frequently targeted by MAGA-aligned 'anti-woke' critics.
Notes: Reflected in the 2023-2024 ESG Report.
The company's active embrace of DEI and ESG metrics places it in direct opposition to the MAGA movement's legislative and cultural push against these corporate practices.
Our ESG report outlines our progress in diversity, equity and inclusion, and environmental sustainability.
Bath & Body Works is a member of the National Retail Federation (NRF). While the NRF lobbies for many conservative-leaning economic policies (tax cuts, deregulation), it also frequently clashes with MAGA-aligned trade policies, specifically tariffs on Chinese imports.
Trade association membership shows a focus on industry-wide economic interests that overlap with both parties, making it a neutral signal regarding MAGA specifically.
The following summarizes Bath & Body Works, Inc.’s memberships in trade associations that engaged in government advocacy.
The company's federal lobbying efforts focus heavily on trade, customs, and supply chain issues. This includes monitoring the Uyghur Forced Labor Prevention Act (UFLPA) and general tariff policies, which are areas where corporate interests often seek to moderate the more aggressive MAGA-style protectionist measures.
Lobbying for supply chain stability often puts corporations at odds with the disruptive trade rhetoric of the MAGA movement, though it is primarily a business-preservation tactic.
Lobbying issues: Trade (Domestic & Foreign), Consumer Issues/Safety/Protection.
Bath & Body Works consistently scores highly on the Human Rights Campaign (HRC) Corporate Equality Index, often receiving a 100% rating. The HRC is a major progressive advocacy group that is frequently a target of MAGA political rhetoric.
High scores from the HRC are a standard metric for progressive corporate alignment, which is generally viewed as 'Anti-MAGA' by movement adherents.
Bath & Body Works, Inc. received a score of 100 on the 2023 Corporate Equality Index.
CEO Gina Boswell has publicly emphasized that inclusion is a 'business imperative' for the company. Under her leadership, the company has continued to support LGBTQ+ Pride initiatives and diverse marketing, which often draws criticism from MAGA-aligned social media influencers.
Leadership's vocal support for social causes like Pride Month is a signal of alignment with progressive/liberal corporate values rather than MAGA values.
Bath & Body Works is proud to celebrate Pride Month and support the LGBTQ+ community.
In previous cycles, the company's PAC has donated to the Republican State Leadership Committee (RSLC). The RSLC is dedicated to electing Republicans to state-level offices, many of whom support the MAGA platform at the local level.
This provides a small counter-signal, showing that the company still supports the Republican institutional infrastructure, even if its social policies lean progressive.
PAC contributions to Republican party committees and candidates.
The 1792 Exchange, a conservative organization that evaluates companies based on their perceived 'wokeness' and opposition to conservative values, has rated Bath & Body Works as 'High Risk.' The rating is based on the company's DEI policies and its participation in the Human Rights Campaign's Corporate Equality Index.
Notes: 1792 Exchange is a MAGA-aligned corporate watchdog.
A 'High Risk' rating from a MAGA-aligned watchdog is a strong indicator that the company's policies are viewed as antithetical to the movement's goals.
The company implements race and identity-based policies that replace merit... Bath & Body Works is High Risk.
The company's founder, Les Wexner, who was a significant Republican donor in the past, stepped down from the board in 2021. Wexner notably left the Republican Party in 2018, citing his distaste for the direction of the party under Donald Trump, stating he 'won't be a Republican anymore.'
Notes: Wexner was the long-time face of L Brands (now BBWI).
While Wexner is no longer in charge, his public break from the GOP specifically because of Trump set a historical tone for the company's leadership culture during the rise of MAGA.
Leslie Wexner, who said in 2018 he was leaving the Republican Party, is stepping down from the board.
Following the 2020 social unrest, the company (then L Brands) made public commitments to racial justice and established a 'Diversity Council.' These institutionalized responses are often cited by MAGA proponents as examples of 'corporate capture' by left-wing ideologies.
The formalization of social justice councils within the company aligns it with the 'woke' corporate culture that the MAGA movement explicitly opposes.
The company has a long-standing commitment to the communities where it operates, focusing on equity and resilience.