Companies

21.6 NOT

Booking Holdings

Booking Holdings Inc. is an American travel technology company headquartered in Norwalk, Connecticut. It operates a portfolio of online travel and related services brands including Booking.com, Priceline, Agoda, KAYAK, and OpenTable.

Brands & Subsidiaries

Known brands and subsidiary aliases associated with this profile.

  • Agoda
  • Booking.com
  • KAYAK
  • Priceline
  • Rentalcars.com

Key Evidence

Representative records from the current filtered evidence set.

Strongest Signal

Public Statement

Jan 07, 2021

Not MAGA
7 Weight Impact on the score.
95% Confidence How strong and reliable the sourcing appears.

CEO Glenn Fogel Condemnation of January 6 Capitol Attack

Following the events of January 6, 2021, CEO Glenn Fogel issued a statement to employees and the public condemning the violence at the U.S. Capitol, calling it an 'assault on democracy' and 'deeply disturbing.'

Latest Development

Donations

Dec 31, 2024

Neutral
6 Weight Impact on the score.
98% Confidence How strong and reliable the sourcing appears.

Balanced PAC Contributions to Both Parties

Booking Holdings Inc. PAC maintains a relatively balanced contribution profile, donating to both Democratic and Republican candidates. In recent cycles, the PAC has supported mainstream incumbents from both parties, reflecting a corporate…

Strongest Pro-MAGA

Donations

Feb 15, 2024

Pro-MAGA
2 Weight Impact on the score.
70% Confidence How strong and reliable the sourcing appears.

Individual Employee Donations to Republican Candidates

While the corporate PAC is balanced, a small percentage of individual employee contributions (as reported by OpenSecrets) go to Republican candidates, including those within the MAGA wing, though these are not representative of official co…

Strongest Not MAGA

Public Statement

Jan 30, 2017

Not MAGA
6 Weight Impact on the score.
88% Confidence How strong and reliable the sourcing appears.

Opposition to 2017 Travel Ban (Executive Order 13769)

Under its previous name (The Priceline Group), the company expressed concern over the Trump administration's 2017 travel ban, stating that it hindered the company's mission to 'make it easier for everyone to experience the world' and impac…

Evidence Distribution

Active and disputed public evidence by direction and time.

Pro-MAGA
1 (11%)
Neutral
3 (33%)
Not MAGA
5 (56%)

Evidence Over Time

Chronological view of the current filtered evidence set.

Evidence & Sources

Showing 9 matched evidence items. Page 1 of 1. This is the full source-review ledger for the current filtered set.

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Donations

Dec 31, 2024

Neutral
6 Weight Impact on the score.
98% Confidence How strong and reliable the sourcing appears.

Balanced PAC Contributions to Both Parties

Booking Holdings Inc. PAC maintains a relatively balanced contribution profile, donating to both Democratic and Republican candidates. In recent cycles, the PAC has supported mainstream incumbents from both parties, reflecting a corporate strategy of bipartisan engagement rather than specific MAGA alignment.

Notes: Data based on 2023-2024 election cycle filings.

Agent rationale

FEC records show the company's PAC avoids extreme partisan tilting, which is a neutral signal in the context of MAGA alignment.

Sources

  1. OpenSecrets (Dec 31, 2024)

    Booking Holdings PAC profile showing split contributions to federal candidates.

Leadership alignment

May 01, 2024

Neutral
2 Weight Impact on the score.
80% Confidence How strong and reliable the sourcing appears.

Board Member Diversity and Corporate Backgrounds

The Board of Directors consists of individuals with backgrounds in major tech (Google), finance, and international business. The board's composition reflects standard globalist corporate governance rather than a specific political leaning.

Agent rationale

The leadership profile is typical of a multinational S&P 500 firm, showing no overt MAGA or anti-MAGA activism at the individual board level.

Sources

  1. Booking Holdings (May 01, 2024)

    Biographies of the Board of Directors and Executive Officers.

Entity alignment

Mar 01, 2024

Not MAGA
4 Weight Impact on the score.
92% Confidence How strong and reliable the sourcing appears.

Strong Institutional Commitment to ESG and DEI

Booking Holdings maintains robust Environmental, Social, and Governance (ESG) and Diversity, Equity, and Inclusion (DEI) programs. Their 2023 Sustainability Report highlights goals for carbon neutrality and workforce diversity, which often contrast with MAGA-aligned policy priorities that criticize 'woke' corporate governance.

Agent rationale

The company's deep integration of ESG metrics aligns it with institutionalist/liberal corporate norms rather than MAGA's anti-ESG platform.

Sources

  1. Booking Holdings Official Site (Mar 01, 2024)

    Our commitment to a more sustainable and inclusive travel industry.

Donations

Feb 15, 2024

Pro-MAGA
2 Weight Impact on the score.
70% Confidence How strong and reliable the sourcing appears.

Individual Employee Donations to Republican Candidates

While the corporate PAC is balanced, a small percentage of individual employee contributions (as reported by OpenSecrets) go to Republican candidates, including those within the MAGA wing, though these are not representative of official corporate policy.

Notes: Individual contributions are distinct from corporate PAC funds.

Agent rationale

Minor signal showing that the workforce is not a political monolith, though it does not outweigh corporate-level anti-MAGA signals.

Sources

  1. OpenSecrets (Feb 15, 2024)

    Breakdown of individual and PAC contributions by recipient party.

Policy Action

Jun 01, 2023

Not MAGA
5 Weight Impact on the score.
90% Confidence How strong and reliable the sourcing appears.

Support for LGBTQ+ Rights and Pride Initiatives

Booking.com, the flagship brand, frequently runs marketing campaigns and internal policies supporting LGBTQ+ travel and rights, including 'Travel Proud' certification for partners. This aligns with social liberalism often opposed by the MAGA movement.

Agent rationale

Active promotion of LGBTQ+ inclusivity is a cultural signal that aligns against the MAGA social platform.

Sources

  1. Booking.com (Jun 01, 2023)

    Booking.com's Travel Proud program aims to make travel more inclusive for the LGBTQ+ community.

Legal Position

Mar 05, 2022

Neutral
4 Weight Impact on the score.
85% Confidence How strong and reliable the sourcing appears.

Compliance with International Sanctions and Laws

The company maintains a strict policy of compliance with international laws and U.S. sanctions, which has occasionally led to the removal of listings in disputed territories. These actions are framed as legal necessity rather than political alignment.

Agent rationale

Legal compliance in international markets is a neutral business function.

Sources

  1. Reuters (Mar 04, 2022)

    Booking.com joins other travel sites in suspending operations in Russia following the invasion of Ukraine.

Policy Action

Jan 15, 2021

Not MAGA
5 Weight Impact on the score.
90% Confidence How strong and reliable the sourcing appears.

Suspension of PAC Donations to Election Objectors

In the wake of the 2020 election certification challenges, Booking Holdings joined numerous Fortune 500 companies in temporarily suspending political contributions to the 147 Republican members of Congress who voted against certifying the election results.

Agent rationale

Targeting 'election objectors' is a direct policy action against a core MAGA-aligned legislative group.

Sources

  1. Popular Information (Jan 25, 2021)

    Booking Holdings confirmed it would pause donations to members of Congress who objected to the certification of the Electoral College.

Public Statement

Jan 07, 2021

Not MAGA
7 Weight Impact on the score.
95% Confidence How strong and reliable the sourcing appears.

CEO Glenn Fogel Condemnation of January 6 Capitol Attack

Following the events of January 6, 2021, CEO Glenn Fogel issued a statement to employees and the public condemning the violence at the U.S. Capitol, calling it an 'assault on democracy' and 'deeply disturbing.'

Agent rationale

Direct condemnation of the January 6 events is a standard signal of opposition to the more radical elements of the MAGA movement.

Sources

  1. CNBC (Jan 07, 2021)

    Booking Holdings CEO Glenn Fogel joins other business leaders in condemning the violence at the Capitol.

Public Statement

Jan 30, 2017

Not MAGA
6 Weight Impact on the score.
88% Confidence How strong and reliable the sourcing appears.

Opposition to 2017 Travel Ban (Executive Order 13769)

Under its previous name (The Priceline Group), the company expressed concern over the Trump administration's 2017 travel ban, stating that it hindered the company's mission to 'make it easier for everyone to experience the world' and impacted global travel mobility.

Agent rationale

Opposition to a signature Trump/MAGA immigration policy is a clear anti-alignment signal.

Sources

  1. Reuters (Jan 30, 2017)

    Travel companies including Priceline Group voice concerns over travel restrictions.