Following the overturning of Roe v. Wade, Hailey Bieber used her platform to advocate for reproductive rights, a stance typically at odds with the MAGA platform's judicial priorities.
Notes: She shared resources for abortion access and expressed 'heartbreak' over the SCOTUS decision.
Agent rationale
Active opposition to a core MAGA-aligned judicial outcome (the end of Roe v. Wade) is a strong alignment signal.
Sources
- Vogue (Jun 28, 2022)
Hailey Bieber is using her platform to speak out against the Supreme Court's decision to overturn Roe v. Wade.
Through her brand Rhode, Bieber has directed a percentage of sales to the Rhode Futures Foundation, which supports organizations focused on women's health and social equity.
Notes: While not a direct political candidate donation, the beneficiaries are progressive-leaning NGOs.
Agent rationale
Corporate philanthropy directed toward social equity and reproductive health aligns with progressive/anti-MAGA priorities.
Sources
- Rhode Skin Official (Jun 01, 2022)
The Rhode Futures Foundation aims to support women by partnering with organizations that provide reproductive health care and economic opportunity.
Hailey Bieber officially endorsed Joe Biden for the 2020 U.S. Presidential election, sharing a photo of herself in a Biden-Harris shirt and stating she was 'voting for a better future.'
Notes: The endorsement was made via her Instagram account to her millions of followers.
Agent rationale
A direct endorsement of the primary opponent to the MAGA leader (Trump) is a high-weight anti-MAGA signal.
Sources
- Billboard (Oct 11, 2020)
Hailey Bieber is making it clear who she's supporting in the 2020 presidential election. On Sunday, the model shared a photo of herself wearing a blue tie-dye shirt with the Biden-Harris logo.
Bieber has consistently partnered with non-partisan but progressive-leaning voter turnout initiatives like 'I am a voter' to encourage youth participation in elections.
Notes: Often paired with messaging about 'change' and 'future' that aligned with the 2020 anti-incumbent sentiment.
Agent rationale
High-profile voter turnout efforts in the 2020 cycle were largely viewed as beneficial to the Democratic coalition and opposed by MAGA rhetoric regarding election integrity.
Sources
- I am a voter (Sep 22, 2020)
Hailey Bieber joins the 'I am a voter' campaign to encourage her followers to register for the upcoming election.
During the 2020 protests, Hailey Bieber frequently posted in support of the Black Lives Matter movement and shared educational resources on anti-racism.
Notes: This was a period of high polarization between MAGA supporters and BLM advocates.
Agent rationale
Support for BLM is a consistent indicator of anti-MAGA alignment during the 2020 political cycle.
Sources
- Elle (Jun 01, 2020)
Hailey Bieber took to Instagram to share her support for the Black Lives Matter movement and encourage her followers to take action.
Hailey Bieber has publicly acknowledged the political rift between her and her father, Stephen Baldwin, who is a vocal supporter of Donald Trump.
Notes: She has stated they have 'different takes' on politics but maintain a relationship.
Agent rationale
While her father is pro-MAGA, her explicit distancing from his views reinforces her own anti-MAGA stance, though the association itself is neutral by blood.
Sources
- The Times (Oct 01, 2018)
Hailey Bieber opens up about the political divide in her family, noting she does not share her father's support for Trump.
In a 2017 interview, Hailey Bieber expressed her disapproval of Donald Trump, stating she did not agree with his views or the way he spoke about people.
Notes: This occurred early in the Trump presidency.
Agent rationale
Direct verbal opposition to the leader of the MAGA movement indicates a clear anti-MAGA alignment.
Sources
- Teen Vogue (Jun 15, 2017)
I don't agree with his views or the way he speaks about people. I think it's very disappointing.