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Strongest Signal
New Seasons Market is a Certified B Corporation , a designation requiring high standards of social and environmental performance, transparency, and accountability. The company operates on a 'triple bottom line' focusing on people, planet,…
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In 2025, New Seasons Market raised nearly $1.5 million for local nonprofits focused on ending food insecurity. The selection of beneficiaries typically includes community-based organizations that align with progressive social safety net go…
Strongest Not MAGA
The company actively promotes Diversity, Equity, and Inclusion (DEI) initiatives, including partnerships with organizations like the Feed’em Freedom Foundation to support Black and BIPOC youth in farming. These institutionalized DEI effort…
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In 2025, New Seasons Market raised nearly $1.5 million for local nonprofits focused on ending food insecurity. The selection of beneficiaries typically includes community-based organizations that align with progressive social safety net goals.
Philanthropic focus on systemic social issues like food insecurity through a 'social responsibility' lens is a signal of progressive alignment.
Together we raised $1,490,047 to help local nonprofits who are working to end food insecurity in our community.
The company actively promotes Diversity, Equity, and Inclusion (DEI) initiatives, including partnerships with organizations like the Feed’em Freedom Foundation to support Black and BIPOC youth in farming. These institutionalized DEI efforts are frequently targeted for criticism by MAGA leaders.
Active promotion of BIPOC-specific economic support and DEI initiatives signals alignment with progressive social justice movements rather than MAGA's anti-DEI stance.
Our local partners, the Feed’em Freedom Foundation, connects Black/BIPOC youth with land and community through farming.
The company maintains rigorous sustainability and climate goals, including waste reduction and local sourcing (80% of private label products sourced within 500 miles). These policies align with the 'Green' economic transition opposed by the MAGA movement's focus on fossil fuels and deregulation.
Strong institutional focus on localism and environmental sustainability is a hallmark of progressive retail and is often at odds with MAGA's 'America First' industrial/deregulatory priorities.
With over 80% of products sourced within 500 miles of Portland... We’re also committed to sustainable farming.
New Seasons Market has faced unionization efforts at several locations. While the company has historically emphasized its 'staff-first' culture, the tension between management and labor organizers is a standard corporate dynamic that does not clearly align with MAGA or anti-MAGA poles, as both movements have complex relationships with labor unions.
Notes: Workers at several stores voted to join the New Seasons Labor Union.
Labor disputes are present but do not provide a clear signal for MAGA alignment, as the company's opposition to unions is a standard corporate stance, while its 'progressive' branding makes the conflict more notable.
The company currently operates 22 stores in the greater Portland area.
Under CEO Nancy Lebold, New Seasons has focused on operational stability and expansion while maintaining its B Corp status. There is no public record of Lebold making partisan political endorsements or MAGA-aligned statements.
Notes: Lebold took over as CEO in 2021.
Neutral leadership profile; the focus remains on the 'progressive grocer' brand identity without overt partisan campaigning.
Key people: Nancy Lebold CEO
New Seasons Market is a Certified B Corporation, a designation requiring high standards of social and environmental performance, transparency, and accountability. The company operates on a 'triple bottom line' focusing on people, planet, and profit, which aligns with progressive ESG (Environmental, Social, and Governance) frameworks often opposed by MAGA-aligned policy platforms.
Notes: First grocery store in the world to achieve B Corp certification.
B Corp certification is a structural commitment to progressive corporate governance and ESG, which is diametrically opposed to the anti-ESG rhetoric central to the MAGA movement.
As the world’s first B Corp grocer, the company is committed to growing a sustainable business by caring for its staff, partners, neighborhoods and the environment.
Founded and headquartered in Portland, Oregon, the company’s brand identity is inextricably linked to the city's progressive political culture. Its marketing and community engagement reflect the values of its primary customer base, which is overwhelmingly anti-MAGA.
Geographic and cultural 'home' in Portland, combined with B Corp status, creates a strong institutional alignment with progressive/liberal values.
New Seasons Market is a progressive West Coast neighborhood grocer... the world’s first Certified B Corporation grocer.