Known brands and subsidiary aliases associated with this profile.
Representative records from the current filtered evidence set.
Strongest Signal
In November 2016, Supreme issued its first-ever official political endorsement, backing Hillary Clinton for President. The brand posted an image of pro-skater Sage Elsesser with an 'I Voted' sticker, captioned with the hashtag #fucktrump .
Latest Development
In 2020, Supreme pledged $500,000 to organizations including Black Lives Matter, Equal Justice Initiative, and Campaign Zero following the George Floyd protests, a movement frequently criticized by MAGA leadership.
Strongest Not MAGA
In 2018, Supreme collaborated with artist Richard Prince to release the '18 & Stormy' t-shirt. The shirt featured a composite image of 18 women who accused Donald Trump of sexual misconduct, including Stormy Daniels.
Active and disputed public evidence by direction and time.
Chronological view of the current filtered evidence set.
Showing 10 matched evidence items. Page 1 of 1. This is the full source-review ledger for the current filtered set.
In 2020, Supreme pledged $500,000 to organizations including Black Lives Matter, Equal Justice Initiative, and Campaign Zero following the George Floyd protests, a movement frequently criticized by MAGA leadership.
Support for BLM and related social justice organizations is a strong indicator of alignment with progressive causes that are typically in opposition to MAGA rhetoric.
In June 2020, Supreme announced that it would donate $500,000 to Black Lives Matter, Equal Justice Initiative, and Campaign Zero.
Supreme raised over $1 million for COVID-19 relief through a collaboration with Takashi Murakami. The funds were donated to HELP USA to support families experiencing homelessness during the pandemic.
Notes: While charitable, this action is considered politically neutral.
Large-scale corporate social responsibility (CSR) that does not align with a specific political movement, though it occurred during the Trump administration.
Supreme's consistent collaboration with artists like Richard Prince and its support for groups like Downtown for Democracy place the brand firmly within the New York creative community that has been vocally anti-MAGA.
Institutional associations with explicitly anti-Trump creative collectives reinforce the brand's political identity.
In 2018, Supreme collaborated with artist Richard Prince to release the '18 & Stormy' t-shirt. The shirt featured a composite image of 18 women who accused Donald Trump of sexual misconduct, including Stormy Daniels.
Notes: Proceeds from the shirt were donated to Downtown for Democracy.
This action is a high-impact signal as it directly targets the personal and legal controversies of the MAGA movement's leader.
The piece is called '18 & Stormy,' which features a composite picture made by Richard Prince of the 18 women who have accused President Donald Trump of sexual misconduct.
Supreme directed 100% of the proceeds from its '18 & Stormy' collaboration to Downtown for Democracy, a political action committee (PAC) and creative collective dedicated to mobilizing creative people to vote for progressive candidates.
Financial support for a progressive PAC that actively works against the MAGA agenda is a clear anti-MAGA signal.
Concurrent with its anti-Trump messaging in 2017, Supreme released an Obama Anorak and shirt featuring the former President's face, signaling a clear preference for the previous administration's legacy over the MAGA movement.
Promoting the image of the primary political rival to the MAGA movement's founder is a symbolic anti-MAGA alignment.
As part of its Spring/Summer 2017 collection, Supreme released a series of items, including badges and rugs, featuring the phrase 'Fuck the President' in direct response to the inauguration of Donald Trump.
Notes: The collection was widely interpreted by fashion media as a direct protest against the Trump administration.
Product-based evidence of political opposition. The timing and explicit messaging serve as a clear anti-MAGA signal.
Facing the political landscape of the US right now head on, it features badges which declare simply: ‘Fuck the president’.
Supreme utilized its massive social media reach to encourage youth voting in 2016 and 2020, specifically framing the 2016 election as the 'most important decision of your life' while simultaneously using anti-Trump hashtags.
Voter mobilization paired with explicit partisan hashtags constitutes a directed political effort against the MAGA candidate.
Founder James Jebbia has historically maintained a 'cool' distance from traditional fashion industry norms but authorized the brand's 2016 anti-Trump stance, signaling a leadership-level rejection of the MAGA movement.
As the sole decision-maker for the brand's image for decades, Jebbia's approval of the 'Fuck Trump' messaging reflects his personal leadership alignment.
In November 2016, Supreme issued its first-ever official political endorsement, backing Hillary Clinton for President. The brand posted an image of pro-skater Sage Elsesser with an 'I Voted' sticker, captioned with the hashtag #fucktrump.
Notes: This was a landmark moment for the brand, which had previously avoided formal political endorsements.
Direct official social media communication from the brand's verified account using explicit anti-Trump language. High weight due to the rarity of the brand taking such a formal stance.
Supreme posted their support for Clinton on their Instagram account... captioned the image with the text, 'This might be the most important decision of your life... #imwithher #fucktrump'