Companies

5.0 NOT

USA Today Co.

USA TODAY Co., formerly Gannett, is a U.S. media and digital marketing company that publishes USA TODAY and operates the USA TODAY Network of hundreds of local media outlets. The company also owns related marketing and events businesses.

Website https://www.usatodayco.com/

Updated Apr 09, 2026

Jump to Key Evidence

Brands & Subsidiaries

Known brands and subsidiary aliases associated with this profile.

  • Argus Leader
  • Democrat and Chronicle
  • Des Moines Register
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  • Tallahassee Democrat
  • The Arizona Republic
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  • The Columbus Dispatch
  • The Courier-Journal
  • The Florida Times-Union
  • The Indianapolis Star
  • The News-Press
  • The Pueblo Chieftain
Show all brands & subsidiaries (21)
  • The Tennessean
  • USA TODAY
  • USATODAY

Key Evidence

Representative records from the current filtered evidence set.

Strongest Signal

Endorsement

Oct 20, 2020

Not MAGA
9 Weight Impact on the score.
100% Confidence How strong and reliable the sourcing appears.

First-Ever Presidential Endorsement Against Trump (2020)

In 2020, USA TODAY's editorial board broke its nearly 40-year tradition of neutrality to endorse Joe Biden , explicitly citing Donald Trump's 'unfitness' for office and his 'assault on democratic institutions.'

Latest Development

Lobby Activity

Mar 15, 2026

Neutral
4 Weight Impact on the score.
90% Confidence How strong and reliable the sourcing appears.

Gannett lobbied on media-business issues rather than overt Trump-aligned policy priorities

OpenSecrets records show Gannett lobbying on issues including antitrust, journalism competition, tax and media-business matters. The lobbying profile reviewed did not show a clear overt MAGA-policy alignment and is best treated as neutral…

Strongest Not MAGA

Public Statement

Jan 07, 2021

Not MAGA
8 Weight Impact on the score.
96% Confidence How strong and reliable the sourcing appears.

USA TODAY editorial board called for Trump's removal after January 6

After the Capitol attack, USA TODAY's editorial board wrote that Donald Trump should be removed from office immediately. The editorial described him as unfit and dangerous after inciting the insurrection.

Evidence Distribution

Active and disputed public evidence by direction and time.

Pro-MAGA
0 (0%)
Neutral
2 (12%)
Not MAGA
15 (88%)

Evidence Over Time

Chronological view of the current filtered evidence set.

Evidence & Sources

Showing 17 matched evidence items. Page 1 of 1. This is the full source-review ledger for the current filtered set.

Filters & SortOptional
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Donations

Mar 15, 2026

Not MAGA
5 Weight Impact on the score.
84% Confidence How strong and reliable the sourcing appears.

FEC records show a Gannett-linked PAC contributed to members of Congress from both parties, not a Trump-focused giving pattern

Federal Election Commission records for Gannett-related PAC activity show donations spread across both Republicans and Democrats rather than a concentrated Trump-aligned or MAGA-caucus giving profile. The mixed giving pattern suggests institutional pragmatism rather than clear pro-MAGA alignment.

Notes: Contextualized as mixed/anti-concentrated-MAGA rather than anti-Republican.

Agent rationale

Campaign finance is a core signal area. The absence of concentrated Trump/MAGA giving from a corporate-linked PAC is relevant, though not decisive. Because the pattern is mixed rather than explicitly anti-MAGA, the weight is modest and direction only mildly negative.

Sources

  1. Federal Election Commission

    Committee filings and contribution records for Gannett Co., Inc. PAC.

Lobby Activity

Mar 15, 2026

Neutral
4 Weight Impact on the score.
90% Confidence How strong and reliable the sourcing appears.

Gannett lobbied on media-business issues rather than overt Trump-aligned policy priorities

OpenSecrets records show Gannett lobbying on issues including antitrust, journalism competition, tax and media-business matters. The lobbying profile reviewed did not show a clear overt MAGA-policy alignment and is best treated as neutral institutional advocacy for industry interests.

Notes: Neutral context item included for balance.

Agent rationale

Lobbying activity is important to review for alignment. Here, the available record points to ordinary industry and business advocacy rather than explicit pro- or anti-MAGA causes. Including this helps avoid cherry-picking only directional evidence.

Sources

  1. OpenSecrets

    Gannett Co Inc lobbying summary lists media and business policy issues.

Policy Action

Oct 14, 2024

Not MAGA
8 Weight Impact on the score.
93% Confidence How strong and reliable the sourcing appears.

Gannett ended political endorsements across its more than 200 local newspapers in 2024

In 2024, Gannett announced that its more than 200 local publications would no longer endorse candidates for president or other offices. The company said the change was intended to build trust and focus on fact-based, independent journalism. Because the policy removed a traditional pathway for backing Republican candidates including Donald Trump, it is best treated as an anti-alignment signal against explicit MAGA endorsement rather than a partisan endorsement of Democrats.

Notes: Applies to Gannett-owned local news brands across the USA TODAY Network.

Agent rationale

This is a direct parent-level policy decision governing owned outlets. It is highly relevant because endorsements are a concrete political act. The move is not itself a Democratic endorsement, but it clearly withdraws institutional support mechanisms from MAGA candidates and therefore points away from pro-MAGA alignment.

Sources

  1. The New York Times (Oct 14, 2024)

    Gannett, the nation’s largest newspaper chain, said on Monday that more than 200 local newspapers that it owns would no longer endorse candidates for president or any other office.

  2. USA TODAY (Oct 14, 2024)

    We are ending political endorsements at all our publications.

Policy Action

Dec 31, 2023

Not MAGA
5 Weight Impact on the score.
95% Confidence How strong and reliable the sourcing appears.

Commitment to DEI and Inclusion Reporting

USA TODAY and parent Gannett maintain a robust Inclusion, Diversity & Equity (ID&E) policy, publishing annual reports on workforce diversity and setting public goals to match the diversity of the communities they serve by 2025.

Notes: MAGA platforms often characterize such DEI initiatives as 'woke' or ideologically opposed to their values.

Agent rationale

Institutionalizing DEI goals is a policy position that aligns with progressive corporate standards and is frequently targeted by MAGA-aligned figures.

Sources

  1. Gannett Corporate (Jan 01, 2024)

Leadership Role

Apr 06, 2023

Neutral
3 Weight Impact on the score.
87% Confidence How strong and reliable the sourcing appears.

Gannett's public mission statements emphasize 'unbiased' journalism rather than party alignment

Gannett's annual reports and corporate materials state that its mission is to provide unbiased local and national content. This does not indicate MAGA support or opposition on its own, but it is relevant context for interpreting the company's institutional posture.

Notes: Neutral balancing evidence.

Agent rationale

Including neutral self-description helps balance stronger directional evidence. The statement is first-party and reliable, but corporate mission language is inherently low-signal for movement alignment, so weight is low.

Sources

  1. Gannett 2022 Annual Report (Apr 06, 2023)

    Our mission is to provide unbiased, unique local and national content and unrivaled marketing solutions to the communities we serve.

Entity alignment

Apr 06, 2023

Not MAGA
5 Weight Impact on the score.
97% Confidence How strong and reliable the sourcing appears.

Gannett annual reporting highlights diversity, inclusion and ESG-style governance commitments

Gannett's public reporting and corporate materials describe commitments to diversity, equity and inclusion, employee resource groups, and environmental policy. These are not inherently partisan, but they run counter to several policy themes that have become central in MAGA politics, especially opposition to DEI and ESG frameworks.

Notes: Contextual institutional posture rather than candidate-specific activity.

Agent rationale

Corporate DEI/ESG commitments are weaker signals than election or January 6 statements, so weight is moderate. Still, they are official first-party materials and directly relevant to issue alignment in the current U.S. political landscape.

Sources

  1. Gannett 2022 Annual Report (Apr 06, 2023)

    The company discusses DEI programs, employee resource groups and environmental policy as part of its public governance disclosures.

  2. Gannett

    The company states it seeks to leverage diverse teams and products to enrich communities.

Public Statement

Jan 06, 2022

Not MAGA
7 Weight Impact on the score.
95% Confidence How strong and reliable the sourcing appears.

Editorial Condemnation of Trump's 'Big Lie'

USA TODAY's editorial board has repeatedly published pieces condemning the 'Big Lie' regarding the 2020 election, characterizing it as a threat to the peaceful transfer of power.

Notes: The publication often uses strong language to describe the events of Jan 6 and the subsequent election denialism.

Agent rationale

The editorial board's consistent stance against the core narrative of the MAGA movement (election denial) is a strong indicator of institutional opposition.

Sources

  1. USA TODAY Editorial Board (Jan 06, 2022)

Public Statement

Feb 09, 2021

Not MAGA
7 Weight Impact on the score.
96% Confidence How strong and reliable the sourcing appears.

USA TODAY editorial board urged Senate Republicans to convict Trump in impeachment trial

USA TODAY's editorial board argued that Senate Republicans should convict Donald Trump for inciting the January 6 insurrection and bar him from future office. This was an explicit institutional position against Trump on a core MAGA-defining event.

Notes: Continuation of parent-owned flagship editorial stance.

Agent rationale

This is a direct first-party anti-Trump institutional statement tied to accountability for January 6. It is strong evidence against MAGA alignment because it supports disqualification of Trump from future office.

Sources

  1. USA TODAY (Feb 09, 2021)

    Republican senators must convict Donald Trump for inciting the insurrection and disqualify him from ever holding office again.

Affiliation

Feb 05, 2021

Not MAGA
5 Weight Impact on the score.
88% Confidence How strong and reliable the sourcing appears.

Gannett was among media companies that exited or were cited in pressure on News/Media Alliance over support for election objectors

After controversy over trade-group donations to lawmakers who objected to the 2020 election result, major media companies including Gannett were reported as distancing from the News/Media Alliance. The episode tied Gannett to opposition against support for election objectors.

Notes: Trade association evidence; relevant as an institutional relationship response.

Agent rationale

The evidence is indirect but still meaningful: it shows Gannett reacting against association behavior linked to election-denial politics. Because it concerns institutional affiliation rather than a direct statement, the weight is moderate.

Sources

  1. The New York Times (Feb 05, 2021)

    Several news organizations, including Gannett, faced questions over the News Media Alliance PAC's donations to lawmakers who objected to certifying the election.

Legal Position

Jan 07, 2021

Not MAGA
6 Weight Impact on the score.
90% Confidence How strong and reliable the sourcing appears.

USA TODAY Network papers editorialized against efforts to overturn the 2020 election and condemned January 6-related conduct

Multiple Gannett-owned USA TODAY Network outlets published editorials and opinion pieces condemning attempts to overturn the 2020 election and denouncing the Capitol attack. While local editorial boards are not always centrally scripted, they operate within a wholly owned network and contribute to the parent company's political posture.

Notes: Representative network-wide owned-brand evidence.

Agent rationale

This is not as strong as a parent corporate filing, but the breadth of anti-election-denial and anti-January 6 editorial positions across wholly owned Gannett outlets makes it materially relevant. Because these are owned brands under strong parent control, I treat them as valid but not identical to a board resolution from the parent.

Sources

  1. The Arizona Republic (Jan 07, 2021)

    Gannett-owned Arizona Republic opinion coverage condemned the Capitol mob and Trump's role.

  2. The Tennessean (Jan 07, 2021)

    Gannett-owned Tennessean opinion coverage called for accountability after the Capitol riot.

Public Statement

Jan 07, 2021

Not MAGA
8 Weight Impact on the score.
96% Confidence How strong and reliable the sourcing appears.

USA TODAY editorial board called for Trump's removal after January 6

After the Capitol attack, USA TODAY's editorial board wrote that Donald Trump should be removed from office immediately. The editorial described him as unfit and dangerous after inciting the insurrection.

Notes: Owned flagship brand editorial; strong relevance to MAGA movement because it addresses January 6 directly.

Agent rationale

January 6 is among the clearest MAGA-alignment issues. A call from Gannett's flagship editorial board for Trump's removal is a strong anti-MAGA signal. Because USA TODAY is fully owned and central to Gannett's identity, parent attribution is materially justified.

Sources

  1. USA TODAY (Jan 07, 2021)

    Donald Trump should be removed from office immediately.

Policy Action

Dec 18, 2020

Not MAGA
6 Weight Impact on the score.
90% Confidence How strong and reliable the sourcing appears.

USA TODAY paused publication of a misleading op-ed by Trump adviser Peter Navarro after election-fraud objections

USA TODAY halted publication of an opinion article by Trump adviser Peter Navarro after staff objected that it repeated false or unsupported election-fraud claims. The paper later added editor's notes and explanations around the piece. This was a content-governance decision on a core MAGA narrative.

Notes: Editorial process controversy at flagship brand over election-fraud messaging.

Agent rationale

This is relevant because MAGA alignment often turns on treatment of 2020 election-fraud claims. Gannett's flagship outlet intervened to limit or contextualize that narrative, which points away from pro-MAGA alignment. The evidence is somewhat less direct than a formal corporate statement, hence slightly lower confidence than editorials.

Sources

  1. The New York Times (Dec 18, 2020)

    USA Today paused publication of an opinion article by Peter Navarro after objections from employees who said it contained misinformation about election fraud.

  2. USA TODAY (Dec 18, 2020)

    Editor's note added context stating there is no evidence the election outcome was affected by fraud.

Public Statement

Nov 09, 2020

Not MAGA
7 Weight Impact on the score.
96% Confidence How strong and reliable the sourcing appears.

USA TODAY editorial board urged Trump to concede after the 2020 election

USA TODAY's editorial board published a post-election editorial stating that President Donald Trump should concede and that there was no evidence he had been robbed of victory. As USA TODAY is Gannett's flagship national paper, this is a first-party leadership/editorial stance by a core brand under the parent.

Notes: Brand-level evidence attributed to the parent because USA TODAY is Gannett's flagship owned outlet.

Agent rationale

This is a direct anti-MAGA signal on a core movement-defining issue: the post-2020 election legitimacy narrative. Attribution to Gannett is appropriate because USA TODAY is a wholly controlled flagship brand and the editorial position materially reflects institutional posture in a politically salient moment.

Sources

  1. USA TODAY (Nov 09, 2020)

    President Donald Trump should concede... There is no evidence that he has been cheated out of victory.

Public Statement

Nov 01, 2020

Not MAGA
6 Weight Impact on the score.
95% Confidence How strong and reliable the sourcing appears.

USA TODAY fact-checking repeatedly debunked Trump and MAGA election-fraud claims

USA TODAY's fact-checking operation published multiple articles rejecting false or unsupported claims about the 2020 election, including allegations advanced by Trump allies. While fact-checking is a journalistic function, repeated first-party debunking of central MAGA narratives is relevant institutional conduct.

Notes: Representative pattern evidence rather than a single article.

Agent rationale

Not every fact check is political alignment evidence, but sustained institutional debunking of a core MAGA narrative is relevant. Because this is brand-level editorial practice under a wholly owned flagship, it reasonably informs parent posture, though with lower weight than formal editorials.

Sources

  1. USA TODAY Fact Check

    USA TODAY's fact-checking vertical includes repeated debunks of election-fraud claims following the 2020 election.

  2. USA TODAY (Nov 06, 2020)

    There is no evidence widespread voter fraud impacted the 2020 election outcome.

Endorsement

Oct 20, 2020

Not MAGA
9 Weight Impact on the score.
100% Confidence How strong and reliable the sourcing appears.

First-Ever Presidential Endorsement Against Trump (2020)

In 2020, USA TODAY's editorial board broke its nearly 40-year tradition of neutrality to endorse Joe Biden, explicitly citing Donald Trump's 'unfitness' for office and his 'assault on democratic institutions.'

Notes: This was the first time the paper ever endorsed a specific candidate for president.

Agent rationale

A direct endorsement of the MAGA movement's primary opponent, accompanied by a harsh critique of the movement's leader, is a high-weight anti-MAGA signal.

Sources

  1. USA TODAY Editorial Board (Oct 20, 2020)

Legal Position

Nov 13, 2018

Not MAGA
6 Weight Impact on the score.
90% Confidence How strong and reliable the sourcing appears.

Support for Press Freedom Against Trump Administration Actions

USA TODAY has joined various legal amicus briefs and public statements opposing the Trump administration's attempts to restrict press access or penalize journalists, including the revocation of press credentials.

Notes: This includes support for CNN's lawsuit against the White House in 2018.

Agent rationale

Defending the press against the MAGA administration's specific actions is a defensive but clear anti-MAGA signal in the context of institutional conflict.

Sources

  1. USA TODAY (Nov 13, 2018)

Public Statement

Sep 29, 2016

Not MAGA
7 Weight Impact on the score.
100% Confidence How strong and reliable the sourcing appears.

2016 Editorial Urging Voters to 'Resist the Siren Song of a Dangerous Demagogue'

In 2016, the USA TODAY editorial board took the unprecedented step of declaring Donald Trump 'unfit for the presidency,' though they did not endorse Hillary Clinton at that time.

Notes: The board called Trump 'erratic' and 'ill-equipped.'

Agent rationale

Early and vocal opposition to the founder of the MAGA movement establishes a long-term institutional stance against his candidacy.

Sources

  1. USA TODAY (Sep 29, 2016)