Companies

86.0 MAGA

Utz Brands

Utz Brands, Inc. is a U.S.-based manufacturer of branded salty snacks founded in 1921 and headquartered in Hanover, Pennsylvania. Its portfolio includes brands such as Utz, On The Border, Zapp's, Golden Flake, and Boulder Canyon.

Website https://www.utzbrands.com/

Updated Apr 08, 2026

Jump to Key Evidence

Brands & Subsidiaries

Known brands and subsidiary aliases associated with this profile.

  • Bachman
  • Boulder Canyon
  • Dirty
  • Golden Flake
  • H.K. Anderson
  • Hawaiian
  • Kitchen Cooked
  • On The Border
  • Snyder of Berlin
  • TGI Fridays
  • Tim's Cascade
  • Tortiyahs
  • Vitner's
  • Zapp's

Key Evidence

Representative records from the current filtered evidence set.

Strongest Signal

Donations

Jun 01, 2022

Pro-MAGA
7 Weight Impact on the score.
98% Confidence How strong and reliable the sourcing appears.

Significant Support for Scott Perry

The Rice/Lissette family and Utz-affiliated donors have been major supporters of U.S. Representative Scott Perry (PA-10), a high-profile member of the House Freedom Caucus and a key ally of Donald Trump. Perry was a central figure in effor…

Latest Development

Entity alignment

May 10, 2023

Neutral
3 Weight Impact on the score.
90% Confidence How strong and reliable the sourcing appears.

Standard Corporate ESG Reporting

Utz Brands maintains a standard Environmental, Social, and Governance (ESG) framework, focusing on sustainable packaging and workplace safety. While some MAGA-aligned figures oppose ESG, Utz's implementation is focused on operational effic…

Strongest Pro-MAGA

Donations

Oct 15, 2022

Pro-MAGA
6 Weight Impact on the score.
95% Confidence How strong and reliable the sourcing appears.

Executive and Family Donations to Republican Committees

Members of the Rice and Lissette families , who maintain significant control over Utz Brands, have a long history of donating to the National Republican Congressional Committee (NRCC) and various Republican candidates. Dylan Lissette (Chai…

Strongest Not MAGA

Donations

Nov 01, 2022

Not MAGA
2 Weight Impact on the score.
90% Confidence How strong and reliable the sourcing appears.

Minor Contributions to Local Democrats

Occasional small-dollar donations from lower-level Utz employees have been recorded for local Democratic candidates in Pennsylvania. However, these are significantly outweighed by executive-level Republican giving.

Evidence Distribution

Active and disputed public evidence by direction and time.

Pro-MAGA
7 (70%)
Neutral
2 (20%)
Not MAGA
1 (10%)

Evidence Over Time

Chronological view of the current filtered evidence set.

Evidence & Sources

Showing 10 matched evidence items. Page 1 of 1. This is the full source-review ledger for the current filtered set.

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Entity alignment

May 10, 2023

Neutral
3 Weight Impact on the score.
90% Confidence How strong and reliable the sourcing appears.

Standard Corporate ESG Reporting

Utz Brands maintains a standard Environmental, Social, and Governance (ESG) framework, focusing on sustainable packaging and workplace safety. While some MAGA-aligned figures oppose ESG, Utz's implementation is focused on operational efficiency rather than progressive social activism.

Agent rationale

The presence of ESG reporting is a neutral signal in the current corporate landscape, as it is often a requirement for NYSE-listed companies, but it lacks the 'anti-woke' stance sometimes associated with MAGA-aligned firms.

Sources

  1. Utz Investor Relations (May 10, 2023)

    Utz outlines its commitment to corporate responsibility and sustainable business practices.

Donations

Nov 01, 2022

Not MAGA
2 Weight Impact on the score.
90% Confidence How strong and reliable the sourcing appears.

Minor Contributions to Local Democrats

Occasional small-dollar donations from lower-level Utz employees have been recorded for local Democratic candidates in Pennsylvania. However, these are significantly outweighed by executive-level Republican giving.

Notes: These represent individual employee choices rather than corporate or family strategy.

Agent rationale

Included for balance; shows that while the company leadership is heavily GOP-aligned, the workforce has minor diverse political leanings.

Sources

  1. OpenSecrets (Jan 01, 2024)

    A small percentage of total contributions from Utz-affiliated individuals go to Democratic candidates.

Donations

Oct 15, 2022

Pro-MAGA
6 Weight Impact on the score.
95% Confidence How strong and reliable the sourcing appears.

Executive and Family Donations to Republican Committees

Members of the Rice and Lissette families, who maintain significant control over Utz Brands, have a long history of donating to the National Republican Congressional Committee (NRCC) and various Republican candidates. Dylan Lissette (Chairman) and other family members have contributed thousands to GOP causes during the MAGA era.

Notes: Donations are consistent across multiple cycles (2016-2024).

Agent rationale

Direct financial support to the primary party apparatus supporting the MAGA-aligned platform is a strong signal of alignment, though it is partisan-broad rather than Trump-specific.

Sources

  1. OpenSecrets (Jan 01, 2024)

    Individual contributions from Utz Quality Foods employees and owners heavily favor Republican candidates and committees.

Donations

Jun 01, 2022

Pro-MAGA
7 Weight Impact on the score.
98% Confidence How strong and reliable the sourcing appears.

Significant Support for Scott Perry

The Rice/Lissette family and Utz-affiliated donors have been major supporters of U.S. Representative Scott Perry (PA-10), a high-profile member of the House Freedom Caucus and a key ally of Donald Trump. Perry was a central figure in efforts to challenge the 2020 election results.

Notes: Perry represents the district where Utz is headquartered.

Agent rationale

Consistent financial backing of one of the most prominent MAGA/Freedom Caucus members in Congress is a high-weight signal of political alignment.

Sources

  1. OpenSecrets (Dec 31, 2023)

    Utz Quality Foods is listed among the top historical contributors to Scott Perry's campaigns.

Donations

Nov 02, 2021

Pro-MAGA
5 Weight Impact on the score.
92% Confidence How strong and reliable the sourcing appears.

Support for Pennsylvania Republican Party

Utz-linked entities and leadership have provided financial support to the Republican Party of Pennsylvania. This state-level party has been a primary vehicle for MAGA-aligned candidates and election integrity initiatives in the state.

Agent rationale

State-level GOP support in a critical swing state like Pennsylvania, where the party has moved significantly toward a MAGA platform, indicates institutional alignment.

Sources

  1. PA Department of State (Jan 01, 2022)

    Campaign finance reports show contributions from Utz-affiliated individuals to the state GOP.

Policy Action

Sep 01, 2021

Pro-MAGA
5 Weight Impact on the score.
80% Confidence How strong and reliable the sourcing appears.

Emphasis on 'Made in America' Supply Chain

Utz heavily markets its domestic manufacturing and local sourcing from American farmers. This 'American-made' focus aligns with the 'America First' economic rhetoric of the MAGA movement, emphasizing U.S. jobs and domestic production.

Agent rationale

While 'Made in USA' is a broad marketing tool, its central role in Utz's identity mirrors the protectionist and nationalist economic themes of MAGA.

Sources

  1. Utz Brands (Jan 01, 2024)

    We are proud of our 100-year history of making snacks in the USA.

Leadership alignment

Sep 20, 2020

Pro-MAGA
5 Weight Impact on the score.
90% Confidence How strong and reliable the sourcing appears.

Chairman Dylan Lissette's Political Contributions

Utz Chairman Dylan Lissette has made numerous contributions to Republican candidates and the WinRed platform, which is the primary fundraising vehicle for the Trump-aligned GOP. His contributions include support for candidates who aligned with the MAGA movement in Pennsylvania.

Agent rationale

As the face of the founding family and Chairman, Lissette's financial alignment with WinRed-supported candidates signals a pro-MAGA/GOP direction for the entity's leadership.

Sources

  1. FEC.gov (Mar 01, 2024)

    Records show multiple contributions to Republican committees and candidates via WinRed.

Public Statement

Jun 01, 2020

Neutral
2 Weight Impact on the score.
80% Confidence How strong and reliable the sourcing appears.

Neutral Stance on Social Justice Movements

Unlike many consumer goods peers, Utz Brands remained largely silent and did not issue high-profile political statements during the 2020 social justice protests or subsequent 'woke' corporate trends, maintaining a focus on its 'family-crafted' heritage.

Notes: Silence in this context is often viewed as a conservative-leaning neutral stance.

Agent rationale

Avoiding progressive social signaling is often interpreted as a neutral or 'anti-woke' alignment by omission, though it does not constitute an active MAGA endorsement.

Sources

  1. Utz Official Site (Jan 01, 2024)

    Our story focuses on Bill and Salie and our 100-year family heritage.

Leadership Role

May 15, 2019

Pro-MAGA
4 Weight Impact on the score.
85% Confidence How strong and reliable the sourcing appears.

Executive Participation in Conservative Business Networks

Leadership at Utz has participated in the Pennsylvania Chamber of Business and Industry, which has frequently aligned with Republican governors and legislators on deregulation and energy policies favored by the Trump administration.

Agent rationale

Participation in business groups that lobby for MAGA-aligned economic goals (deregulation, energy independence) shows policy alignment.

Sources

  1. PA Chamber of Business and Industry (Dec 01, 2023)

    The PA Chamber advocates for pro-growth policies and tax reform consistent with Republican platforms.

Associations & Advocacy

Dec 22, 2017

Pro-MAGA
4 Weight Impact on the score.
85% Confidence How strong and reliable the sourcing appears.

Membership in SNAC International and Pro-Business Lobbying

Utz is a prominent member of SNAC International, a trade association that lobbied heavily for the Tax Cuts and Jobs Act of 2017, a cornerstone of the Trump administration's economic policy. The company publicly praised the tax relief as a driver for domestic investment.

Agent rationale

Support for signature Trump-era economic legislation through trade groups indicates alignment with the administration's core fiscal agenda.

Sources

  1. SNAC International (Jan 15, 2018)

    SNAC International members, including Utz, supported the 2017 tax reform for its benefits to U.S. manufacturers.