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Strongest Signal
Soko Glam and founder Charlotte Cho issued strong public statements condemning the rise in anti-Asian hate crimes, specifically criticizing the 'whitewashing' of Asian beauty and the harmful political rhetoric that intensified during the C…
Latest Development
Following the Dobbs decision, Soko Glam leadership expressed support for reproductive rights and the health of their employees, aligning with the broader beauty industry's progressive stance on abortion access.
Strongest Not MAGA
In 2020, Soko Glam committed to supporting the Black Lives Matter movement through corporate donations and the creation of the 'Soko Glam Labs' initiative to support Black-owned beauty businesses.
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Following the Dobbs decision, Soko Glam leadership expressed support for reproductive rights and the health of their employees, aligning with the broader beauty industry's progressive stance on abortion access.
Notes: The company joined several beauty brands in publicizing support for reproductive healthcare.
Support for reproductive rights is a defining issue separating progressive/liberal entities from the MAGA movement, which claims the overturn of Roe v. Wade as a major victory.
Soko Glam and founder Charlotte Cho issued strong public statements condemning the rise in anti-Asian hate crimes, specifically criticizing the 'whitewashing' of Asian beauty and the harmful political rhetoric that intensified during the COVID-19 pandemic.
Notes: This followed the Atlanta spa shootings and general rise in AAPI hate.
The company's stance directly countered the 'China Virus' rhetoric frequently used by Donald Trump and MAGA proponents, positioning the brand in opposition to that political narrative.
Soko Glam made corporate donations to the AAPI Community Fund and GoFundMe.org to combat hate crimes and support victims of racially motivated violence.
Financial support for organizations specifically fighting the 'Stop AAPI Hate' cause is a direct response to the political climate of the era, often framed as a rejection of Trump-era rhetoric.
In 2020, Soko Glam committed to supporting the Black Lives Matter movement through corporate donations and the creation of the 'Soko Glam Labs' initiative to support Black-owned beauty businesses.
Notes: Part of the 2020 corporate social justice wave.
Active participation in and financial support for BLM is a high-signal indicator of progressive alignment, which typically stands in opposition to MAGA platform priorities regarding social justice movements.
Co-founder David Cho has participated in Columbia University's entrepreneurship programs that emphasize social impact and ethical business practices over traditional conservative market approaches.
Notes: While early, this set the foundation for the company's social-first approach.
The focus on 'social impact' in business is often associated with ESG and progressive corporate governance, which are frequently criticized by MAGA leaders.